"Here's how it works"

Customer facing illustrations as part of the brand campaign to relaunch the 'MyWaitrose' brand. The illustrations explain how to get the most out of the MyWaitrose loyalty card scheme; depicting customer interaction within the App and in-store experiences.
Client wanted a circular vignette design and a strong shadow to feature across the series.
The colour palette was dictated by the myWaitrose brand campaign colours.
↑ Email marketing.
Concertina leaflet posted to customers.
← Process from sketch to artwork, for one of the illustrations.
POS display →

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